Restauro in Quota – A new service, a new brand

Context

Formento Restauri, a Ligurian company with extensive experience in the restoration of protected historical buildings on the national register, was launching a new service: rope-access restoration, designed to make maintenance of architectural heritage more agile and sustainable, even in the hardest-to-reach places. How could this new service be given a recognizable form? How could it be communicated coherently, enhancing an evolution that naturally fit into the company’s history?

Forestae’s role and process

The Forestae team decided to create an identity that was autonomous yet coherent with the Formento world: Restauro In Quota® was born.

We built an essential and recognizable brand identity, and applied it to a dedicated website, coordinated graphic design and online communication.

Every step was carefully shared with the client: from the first visual concepts to content production. In particular, on-site videos became a central element of the narrative, appreciated by those following the company on social media and useful in conveying the concrete value of the work done by the company.

Results

Today, Restauro In Quota® speaks clearly and effectively to its target audience: technically skilled people who, in various ways, care for buildings. We crafted communication designed for those working in this field, capable of combining precision and clarity, rigor and recognizability.

The website gathers projects in an orderly way; social media shows the concrete value of the work done; and brochures support direct meeting opportunities. Every touchpoint with the audience is designed to tell a consistent story across the different contexts in which Formento operates.

Working with Formento was a pleasure thanks to our alignment, mutual trust and shared way of looking at the world.