Ormco – A graphic partner for 14 countries, every day

Context

Ormco is a US-based company operating in the international medical device industry, specialized in products and tools for orthodontists. In 2022, we began collaborating with Ormco with the goal of supporting the company’s visual communication regarding professional training: courses, events, webinars and teaching materials aimed at professionals in orthodontics.

The company needed a partner capable of translating its visual identity into coherent graphic materials, adaptable to different markets and languages, and able to continuously and reliably meet the requests of internal teams located in several countries.

The intent was to establish a stable collaboration that would lighten the operational workload of local teams while maintaining the brand’s high graphic and communication standards.

Forestae’s role and process

We began with an initial interview phase and operational fine-tuning, during which we came to understand the visual tone and languages of the Ormco brand and its products. We started with small graphic changes in a few markets, then consolidated the relationship and eventually became the go-to provider of graphics and visuals.

We decided to organize the work on a daily basis, with continuous coordination between our team and local contacts in different European countries. Today, we manage requests coming from 14 countries, adapting every graphic or visual to their specific linguistic, cultural and operational needs.

We built a flexible working system which unites project management, priority management and attentive interaction with numerous internal stakeholders. Every request is received, assessed, coordinated, and monitored through to delivery, with particular attention to graphic coherence and effective communication.

In addition to adaptations, we designed new graphic materials from scratch: visual identities for events and courses, custom layouts, social media visuals and materials for conventions and local initiatives. All of this in dialogue with the core brand identity and with the freedom to explore specific and tailored applications.

Results

Today, Ormco counts on Forestae as a reliable graphic designer which is always by its side, working together day after day to promptly, creatively and coherently meet the needs of its various European teams.

Graphic production has become more fluid, organized and harmonized. Every internal stakeholder has what they need when they need it, with visual quality reflecting the solidity and attention to detail of the brand. This collaboration has evolved from simple supply to a true operational extension, where design, coordination and dialogue are integral parts of the service provided.