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Associazione Microlab – Brand evolution
Year
2023
Client
Associazione Microlab
The project
Context
Since 2003, Associazione Microlab has supported people and communities in the development of entrepreneurial skills.
During the organizational analysis carried out in phase 1 of the Next Generation You application process, it became clear that Microlab’s visual identity was in need of an update: what the association was looking for was a more coherent and up-to-date way to present itself, in line with its evolution over the years.
Forestae’s role and process
Forestae therefore decided to redesign the Microlab logo, seeking a visual key that could speak of the association’s history while also bringing it into the modern day. This led to a new graphic kit, including a comprehensive style guide that creates a cohesive visual identity.
The work continued with the complete redesign of the website, aligned in tone and structure.
We also supported the team in drafting a communication plan and provided training so that they could manage the association’s social media channels and promotional activities independently.
Results
Today, Associazione Microlab has a clear, coherent and easy-to-use visual identity. The materials produced and the shared process have made it possible for the team to work independently on communication, with updated tools suited to the direction it has taken.
Services provided
Comunicazione strategica
Strategic consulting
Identità visiva e posizionamento di brand
Brand & graphic design
Identità visiva e posizionamento di brand
Web design & development
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