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GameThinkers – A new B2B brand for Tiny Bull Studios
Year
2023-2024
Client
Tiny Bull Studios
Context
Tiny Bull Studios is a video game development company with over 15 years of experience.
More recently, they’ve received an increasing number of requests from institutions, museums, organizations and companies interested in using gaming in contexts other than pure entertainment.
Tiny Bull Studios therefore felt the need to create a new, coherent identity through which to present its B2B work. In addition to making its existing services visible, the company needed to be repositioned in a way that would showcase the depth of its experience in game design as a tool for educational, cultural and business contexts.
Process
We began with a series of participatory workshops to learn about Tiny Bull Studios’ journey and vision in depth: together, we explored the boundaries of the market, the appropriate ways to communicate with these new potential clients and, most importantly, the core of what they do.
We decided to base the new brand on a concept already ingrained in the Tiny Bull Studios modus operandi: game thinking, that is, the ability to think through the logic and language of play, even outside the realm of video games. This is where the name GameThinkers came from.
The name became the nexus around which we co-designed the complete brand identity: archetypes, values, logo, corporate image and all the visual and narrative elements needed to support the new entity.
We then designed and produced the website and company profile, created the initial content, and developed a launch strategy, working side by side with Tiny Bull Studios staff, even during the stakeholder engagement phase.
Results
Today, GameThinkers has a clear, independent and solid identity. It is a space in which Tiny Bull Studios can channel and expand upon the work it has done with organizations, institutions and companies. A way to tell its story and start new conversations without having to translate the language of video games into an extraneous context each time. A new name, but also a new way to be recognized.
Services provided
Comunicazione strategica
Strategic consulting
Identità visiva e posizionamento di brand
Brand & graphic design
Identità visiva e posizionamento di brand
Website creation and management
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