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Password1234 – A new identity for a new product
Year
2023-2024
Client
GameThinkers & Learning Solution
Context
GameThinkers designs gaming experiences for educational, cultural, and corporate settings. Born out of the video game world, today GameThinkers works with enterprises, organizations and institutions to leverage gaming logic for learning and change.
Learning Solution is an e-learning and digital training company that decided to create a new cybersecurity course for employees, and chose to do so with GameThinkers in order to develop an unconventional training product: a video game that’s actually a course made up of levels, challenges and badges, designed to turn mandatory training into an engaging and memorable experience.
Process
The two companies came to us with the intention of building a strong joint identity for their project.
We and facilitated several participatory design brainstorming sessions, allowing the two teams to engage openly and creatively.
Together, we brought out the most meaningful insights, clarified priorities, and made shared decisions regarding the project’s language, objectives and identity.
This stage was essential in truly integrating the expertise of both organizations and creating a united, singular vision.
We started from a simple and powerful idea: password1234, one of the most widely used (and least secure) passwords in the world. A name that makes people smile while immediately getting to the point: cybersecurity depends first and foremost on everyday behaviors, which are often underestimated.
The name became the focal point around which we built the project’s entire identity: its visuals, presentation materials, and website.
We integrated the preexisting visual elements in the video game, aligning them with the rest of the communication package, and created the social media content for the launch.
Finally, we created a company profile suitable for presenting the product in a corporate context.
Results
Today, password1234 is a solid and effective training tool, already in use by several companies to raise awareness about digital security issues among their employees. It is a concrete example of what can emerge when different skills come together to create a final product, with methodology and trust.
In 2024, the project received the “Best Applied Game” award at the Italian Video Game Awards, a prestigious recognition that validates our approach and confirms the quality of the work carried out.
Services provided
Comunicazione strategica
Strategic consulting
Identità visiva e posizionamento di brand
Brand & graphic design
Identità visiva e posizionamento di brand
Website creation and management
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